Webdesigner Lingo

By: Constance M. Drew, MBA

As a self-taught Word Press Web Designer, when working with coaching clients I have found more often than not, that when it comes to web design, they are experiencing undue stress when talking with a Web Designer. Here are common terms that are industry wide and can give you a sense of deeper understanding of the geek talk.

Web Designer

The Web Designer manages the “front end” of your website. Colors, graphics, content, images, etc.

Web Developer

The Web Developer manages the “back end” of your website. Computer coding, database maintenance, etc.

Logo Design

Simply put, you want clients to remember you. There are several apps such as Canva and Placeit where you can design your own.


Website content, text & images. Ex: About, Services, Contact, etc.

Layout Design

Each page can have a different layout (horizontal, vertical, columns, etc). Your home page may be different from your services page.


After the layout is done you can request changes. ex: change colors, images, fonts. Most agreements have a specified number of revisions before you will begin to incur additional charges for time and labor.

Contact Form

Form whereby customers can send you information, sign up for your newsletter, etc.

Social Media Pack

Includes integrating your social media into your website. Ex: Facebook, Instagram, Twitter.

SEO Integration

The greatest website cannot be found without Search Engine Optimization.

Update Support

Limited support good for changes: color changes, changing images, ect..

Content Management

Content Management System lets you update and make changes to your site easily.

Domain Name

The domain name is the url address to your site. ex: www.barefootmarketer.com


Think of it as your website needs a place to reside. Hosting companies provide that space. Ex: Bluehost, Go Daddy

Custom Site Design

This is where your website can get pricey. Your Web Designer/Developer takes your example and creates a unique design to your specifications.


This is a binding contract that is signed between you and the Web Design/Developer.

Hopefully, this helps a bit when you get ready to talk lingo with your Web Designer.

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